Lights, Camera, Success!

As a child, Kay Mogg had no clear idea of what he wanted to become professionally. At one point, he dreamed of becoming an architect—but the pragmatic advice from his grandfather, who said there were already too many architects, led him to simply enjoy the moment and leave everything else open. Little did he know that it would be exactly those moments he’d one day capture and preserve for the future.

Kay Mogg knows what it’s like when things get tough. His professional journey began right after high school with an internship at a company that was already facing financial difficulties. He was left with CHF 5,000 in unpaid salary and expense claims, having gone three months without compensation or reimbursement. This situation forced him to make a decision: start university while working part-time, get a full-time job to regain his footing—or take the full risk and become self-employed as a photographer and filmmaker. After careful consideration, he chose self-employment. Kay was convinced: in four years as an entrepreneur, he would gain more and go further than with a traditional degree.

Through a Pandemic and Back Again

But the first two years of self-employment were a true test. Building a business and establishing a good reputation took time. He dealt with difficult clients, unpaid invoices, and high equipment costs. Yet those were the moments that brought the most valuable lessons. The greatest challenge: the COVID-19 pandemic. The promised emergency support from the SVA never arrived, and bureaucracy made life difficult. Kay learned to rely on himself—and not on the system.

He also learned to appreciate the countless positive moments. For example, the loyal support of his clients and partners, who constantly motivated him to keep going. In 2024, Kay saw a new opportunity to further strengthen his business and become more visible in the market. But visibility requires resources—resources that are hard to come by as a solo entrepreneur. A conventional bank loan wasn’t an option due to his business structure, so he opted for a microloan—a decision that proved to be a wise one.

Ahead Goes Film

Ahead Microcredit not only provided the financial support he needed, but also something equally valuable: guidance. The support from Ahead—especially in navigating the process of founding a GmbH—was extremely helpful. Even when not all views aligned, the transparency and hands-on help pushed him forward. And forward. And forward. With the microloan, Kay was able to purchase a slow-motion camera, additional gear, and finance his first marketing efforts.

Today, things are going better than expected. The next milestones are already in sight: transitioning to a GmbH by early 2026, expanding the team, and moving into his own office space.

Kay Mogg
Film & Photography
kaymogg.com
info@kaymogg.com