Winning Customers – How Do I Market My Offer?
Ahead Zurich is launching its new format go ahead – an evening full of practical insights and community exchange for everyone who wants to kick-start their self-employment journey. Meet like-minded people and gain fresh ideas for your business through keynote talks and quick-fix sessions. Bring your business idea, website, social media channel, flyer, your questions, and your personality – and give it a try. Our experts are ready to support you and your business with know-how and one-on-one advice.
Keynote Talks
Online Marketing – How Your Offer Finds Its Market
Andy Müller is a marketing coach, lecturer, and founder of thesidekick.ch and QOYO.io. In 25 minutes, he will guide you through the marketing jungle: from positioning and push & pull strategies to smart tool usage. Learn how to achieve product-market fit even with a small budget.
SEO – How Can My Website Be Found by AI and Search Engines?
Bodo Nuber is Head of Digital Marketing at the agency Redact. Together with his team, he helps companies get onto the screens and into the minds of their target audiences. He will show you how your future customers can find your offer online.
Social Media Marketing – How Does It Really Work?
Dominik Lämmler is Co-Founder of Furthur AG – Scientific Social Media Marketing. He advises companies on social media marketing strategies that deliver measurable results. Before that, Dominik worked for Meta and served as a strategic lead at major agencies across the DACH region. He also founded a marketing company and Switzerland’s largest cashback website.
Additional Experts
- Clau Isenring – everything related to text, storytelling & naming
- Hansjörg F. Walter – everything related to imagery, storytelling & visual identity
- Anna Zakharova (Ahead) – business models, funding & e-commerce
- Micha Vögtlin (Ahead) – startup consulting
- Prisca Brugger (Ahead) – elevator pitch & USP
The event is free of charge for founders and self-employed professionals from the Canton of Zurich.